The Yorkshire Shepherdess gets flock of website visitors thanks to Spoton.net franchisee
A thousand sheep, nine children, and a website that gets over 1,000 views a day: key elements in the success story of Amanda Owen,
The Yorkshire Shepherdess.
Amanda runs a remote 2,000-acre hill farm at Ravenseat, North Yorkshire, with her husband Clive.
As well as caring for the children, the animals, and guests at the farm's B&B and tea rooms, Amanda has written best-selling books about her life and has been seen by millions on the Channel 5 documentary, Our Yorkshire Farm.
Her third book, The Adventures of The Yorkshire Shepherdess, made it to number 2 in the bestseller charts.
Yet just a few years ago, Amanda's website was doing her no favours.
Then Rob Davies, of it'seeze Web Design Scarborough, came to stay in the farm's shepherd hut while on a walking weekend.
Rob says: "I was chatting to Clive and Amanda over a cup of tea, and when they discovered
that I was a website consultant, Clive said 'you should re-do Amanda's - it's rubbish!'".
The start of a great business partnership
At the time, Amanda felt her site was adequate and declined Rob's offer to create a new one. "But I was keen to do it because of her rising profile and I could see she would need a proper one someday, so almost two years later I asked her again, and this time she said yes," says Rob, who is the Spoton.net franchisee for North Yorkshire, providing it'seeze web design and consultancy services to local businesses.
Rob took the two-hour journey to the remote farm to talk to Amanda about what she wanted, and when the site was eventually created, she loved it.
Realising the potential of a great website
The site features Amanda's stunning photographs of her family, the sheep, the farm, and the rugged countryside of Swaledale. It gives details of her books, media interviews, public speaking tours, guest accommodation and cream teas.
Amanda says: “Previously I was sceptical about the merits of a good website but the new one has been pivotal in the advancement of my business. Rob proved to me that a website can be much more than a standard template, and that first online impressions count. Whereas once I saw my website as little more than a business listing, I now recognise it as an important asset in my enterprise.”
"I now manage the website for her, adding new information about, for instance, her public speaking events. I think it's the best website I have been involved in creating, and it has definitely helped me win new business," says Rob.
Helping businesses of all types
Rob's consultancy service has also helped many other North Yorkshire businesses - including accommodation providers, pubs, restaurants, construction companies, health and beauty businesses, charities and community groups - to create and maintain successful websites.
Rob, who has been a Spoton.net franchisee for 5 years, says:
"My former career in advertising and design means I was used to helping businesses market themselves, but the Spoton.net franchise's head office does the site building for you, so to succeed as a Spoton.net franchisee you don't need an in-depth knowledge of technology to build a rewarding business."
Read more about why Rob decided to become a Spoton.net franchisee.
Tagged as: Channel 5, Our clients, Our Yorkshire Farm, Rob Davies case study, Spoton.net case study, The Yorkshire Shepherdess, Yorshire Shepherdess
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